Ho Chi Minh city positions international destination brand through MICE tourism
In the context of the recovery and sustainable development
of related economic and service sectors, Ho Chi Minh City
tourism industry is ready for a breakthrough development
strategy based on existing potential advantages. In particular,
the city's tourism industry positions its international
destination brand through MICE tourism (a form of tourism
combining conferences, seminars, exhibitions, event
organization, and corporate incentive tourism for employees and
partners), with the expectation of welcoming a large number of
domestic and foreign visitors.
Develop MICE tourism into a unique product
Ho Chi Minh City's tourism brand is increasingly affirmed
internationally. Specifically, Ho Chi Minh City Department of
Tourism continues to be honored as "Asia's Leading City Tourist
Board"; Ho Chi Minh City is "Asia's Leading Festival and Event
Destination"; "Asia's Leading Business Destination", "Asia's
Leading MICE Destination"...
The prestigious travel magazine CN Traveler also announced that
Ho Chi Minh City is in the top 25 destinations that tourists
should visit in 2025 from all 7 continents.
Entering 2025, in order to strive to achieve the goal of
welcoming 8.5 million international visitors to Ho Chi Minh
City, the City's tourism industry has identified key plans to
attract tourists, along with a series of promotional and
advertising activities towards the 50th anniversary of the
Liberation of the South and National Reunification (April 30,
1975 - April 30, 2025).
In particular, MICE tourism is considered one of the typical
tourism products, with a key role in contributing to the strong
development of the tourism industry; continuing to affirm itself
as a strategic spearhead, bringing great potential in building a
sustainable tourism industry for Ho Chi Minh city in the future.
In order to complete the group of solutions to attract MICE
tourists, approaching the policies of many countries in the
region, Ho Chi Minh city Department of Tourism has developed
preferential policies for MICE tourist groups, attracting
domestic and international tourists.
In early February 2025, the City welcomed a MICE delegation of
200 people from Cryptriva Group from India.
According to the program, the Indian MICE delegation to Ho Chi
Minh City this time will attend conferences, stay and visit
famous destinations such as the Independence Palace, City Post
Office, Notre Dame Cathedral, City Theater, Ben Thanh Market;
experience the city night tour by double-decker bus... The
delegation will join the Mekong tour in My Tho, visit Cu Chi
Tunnels, experience real-life activities, enjoy Vietnamese and
Indian dishes...
With its outstanding advantages and potentials as well as the
trust of tourists, Ho Chi Minh City tourism industry continues
to strive to develop more strongly, improve service quality and
affirm its position as one of the leading tourist destinations
in Vietnam. Ho Chi Minh city will be a vibrant destination,
converging modernity and unique cultural values, promising to
bring visitors an unforgettable experience.
International tourism brand positioning
Regarding the positioning of international tourism brands,
tourism experts believe that Ho Chi Minh city has become an
increasingly popular destination chosen by a variety of
international MICE groups. This is also the result of the
continuous efforts of the Ho Chi Minh City tourism industry
towards sustainable development and the goal of becoming a
leading smart and dynamic tourism city in Asia.
Ho Chi Minh City's tourism industry expects to continue to
develop strongly in 2025, maintaining its growth rate, making
the City continue to be a leading MICE and tourism destination
in Asia.
Ho Chi Minh City being honored with many international awards
such as "Asia's Leading MICE Destination" for the 4th
consecutive time at the World MICE Tourism Awards 2023 held in
Berlin, Germany (March 2024) is one of the advantages for the
city to exploit MICE tourism.
These are also important milestones in the strategy of promoting
Ho Chi Minh City tourism to the world, while strengthening the
brand value and position of the City; not only honoring history
but also affirming its position on the international tourism
map.
Representatives of some travel companies in Ho Chi Minh City
also pointed out that Europe has been their typical key market
for many years, accounting for about 30% of the total number of
inbound customers of the business, with the majority of tourists
coming from England, France, Germany, Poland, Switzerland...
Most European tourists participating in the tour program have a
duration of 8-12 days in Vietnam, with the itinerary stretching
from South - Central - North and some Indochina routes, with 3-4
star standard service.
In addition, tourism products and events in Ho Chi Minh City
continue to be upgraded and improved in quality. Many tourism
products with high creativity and cultural and historical values
associated with the characteristics of the City have received
positive responses from residents and tourists.
Ho Chi Minh City Department of Tourism in collaboration with the
City Tourism Association, Vietnam Airlines Corporation, and the
City Department of Industry and Trade announced a tourism
stimulus program with night flights to attract domestic and
foreign visitors.
A travel portal highlights the top
Saigon travel
activities, providing detailed information on where to go, what
to do...
